Business Sale Case Study: Part 2


In this episode we look at the price expectations of the seller and how that compares to the offers made by three prospective buyers. Navigating the gap in expectation and reality is one of the key areas of any business sale. 

Also in this episode: the negotiations are always complex and no side gets 100% of what they want, but it is not a zero sum game either - if handled correctly by an experienced negotiator it can turn out to be a win-win.

See how we approached the negotiations in this real-life business sale by watching thevideo below: